People don’t want more information. They are up to their eyeballs in information. They want faith–faith in you, your goals, your success, in the story you tell. –Annette Simmons, in Whoever Tells the Best Story Wins
Awareness Stories are the reslult of the StoryGathering Project: Gathering stories from individual clients–stories of success–stories of confident leadership:
Each year, the question of how to continually narrow the focus of my Brand–Building Confident Leaders–becomes more difficult. I am exploring how a more focused effort utilizing the power of Story might help me narrow the Brand. In this context, I suppose “narrowing” really means bringing more intensity (or intense attention) to the Brand via those who have experienced it!
I hope you enjoy the stories.
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